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Design practice is a form of observing order, rhythm and matter…
Multidisciplinary Designer
Italian-Brazilian Designer and Product Strategist with over 24 years of international experience across textiles, home, hospitality, fashion, accessories and materials.

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Mastering the technique is to unleash creativity !
Creative
Creative Flexibility, Technical Expertise, and Product Vision

Textures, Colors & Trim
BORN IN BRAZIL & MADE IN ITALY
Hybrid Experience
Juliana develop concepts, colours, patterns, surfaces, textures, trims and finished products, transforming creative ideas into coherent, market-ready solutions. Her core expertise is rooted in textile design and product development, complemented by hands-on experience with natural fibres, fabrics, leather, embroidery, fashion accessories, trims and small metal components, as well as surface and decorative applications for interiors.
She is open to selected collaborations, consulting projects, creative partnerships and new professional opportunities where her experience can contribute to create distinctive products, environments and new chalenges.
DISCOVER
JU ‘ skills
With extensive international experience both as an external consultant and as part of in-house teams, Juliana work flexibly on projects and ongoing collaborations across the textile, home decor, fashion, automotive, and hospitality sectors.
“Technique is what allows sensibility to exist with clarity”
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Textures, Colors & Trim
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Research, Trends and Creative Direction
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Textile Design — drawings and patterns
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Product development for textiles, interiors, homelinen, hospitality, accessories and fashion
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Private Label and Custom Projects
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Brand Identity, Graphic Design and Content